A novel propeller-shaped polyphenylene(9), based on hexaphenylbenzene-graphite subunits and a core molecule, 1,3,5-tris(4-styrylphenyl)benzene(8), was synthesized by Heck coupling reaction of 4-(4-vinylphenylene) hexaphenylbenzene(7) with 1,3,5-tris(4-iodophenylbenzene)(4). The structure of molecule 9 was characterized by FTIR, 1H NMR, 13C NMR, GPC, MALDI-TOF mass spectrum, and elemental analysis. The absorption and photoluminescence spectra of propeller-shaped molecule 9 were investigated. Compared with structurally related chromophoric units including 4-vinylbiphenyl, 1-[4-(4-vinylphenyl)phenyl]-2,3,4,5,6-pentaphenylbenzene 7 and 1,3,5-tris(4-styrylphenyl)benzene 8, the absorption peak of molecule 9 was red-shifted to 355 nm. This molecule exhibited two maximum emitting peaks at 397 nm and 445 nm in the range of blue luminescence with photoluminescence efficiency being 19%.